The second version of the travel company's website sudakov.travel

About project

The first version of the site was technologically several years ahead of the market. In some places, the vast possibilities were in conflict with the real needs of customers. As a result, this sometimes pushed customers away from online interaction with the company in favor of a good old-fashioned visit to the office.

This state of affairs was fundamentally at odds with the company strategy. Implementing the second version, the idea of ease of interaction with the online services of the site was put at the forefront. And this bet played out. The number of orders coming through the site from 1-2 per week increased first to 12-15, and then to 12-15 per day. Of course, such an increase has further spurred investments in the online services of a travel company, because the payback of such investments has become absolutely clear and obvious.